Schöner leben mit Lloyd (Live finer with Lloyd) Letzte Sonnenstunden des Jahres, würzige Herbstluft und winterliche Frische genießen auch Sie, von der Heizung wohlig durchgewärmt, in Ihrem LLOYD mit Schiebedach. (Also you will enjoy the last hours of sunshine of the year, the piquant autumn air, the freshness of winter, comfortably warmed by the heater, in your LLOYD with a sunroof.) So read an advertisement in the early 1950s. My trans-lation doesn´t capture all of its feeling, but you´ll understand how it struck a chord with Germans. Germany had lost World War 1 with a huge death toll, suffered humiliation and poverty, then had a brief boom in the thirties, at the cost of having an oppressive dictatorship that had murdered millions of its citizens, then there had been another terrible war with unimaginable destruction and death, followed by the loss of the eastern provinces with 16 million people being made refugees, and then a new period of poverty and hunger – not to mention the remainder of the land being divided into two hostile countries.
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